A World Away Campaign

Integrated Destination Campaign for Atlantis, The Palm

This campaign meant more than a launch. It was a turning point.
The vision was big, but the idea was simple: translate a feeling, and make the audience feel it too.

We built A World Away as a brand platform that anyone could connect with. Guests, colleagues, and creators alike. Through film and photography, we invited people into the visuals not as spectators, but as if they were already there.

For the stills, we followed the 80–20 principle: 80 percent experience, 20 percent human element. That balance gave the imagery scale, grounded in honesty. Because what’s more powerful than showing emotion is understanding what sparks it.

‘A World Away’ isn’t just a place.
It’s a feeling.