The Lost World Aquarium Campaign

The goal was simple: bring an old legend back to life.

I wanted the campaign to feel cinematic, almost like a series you’d actually want to watch. So we created four short films, each one inspired by The Goonies and Stranger Things, and each one revealing a different part of the new Lost World experience.

The idea was to pull people into the story, not just have them look at it. That’s where the platform came from: “You’re part of the legend now.”

Because this isn’t just an aquarium anymore. It’s a world you get to step into.